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From niche to noticed: Humanizing technical products for market impact
Have you ever tried to explain your product at a party? You know how it goes: someone asks what you do, and you launch into…
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Product Marketing Mini Crossword
So, the New York Times decided to lock its Mini Crossword behind a paywall. Fine. We’ll make our own, just for product marketers. No subscription,…
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Going from AI-reactive to AI-first in your company [Video]
![Going from AI-reactive to AI-first in your company [Video]](https://jppmktg.com/wp-content/uploads/2025/08/Going-from-AI-reactive-to-AI-first-in-your-company-1-sbQTmZ.png)
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Pro+ is an incredible accelerator
My path to product marketing was untraditional. After serving as a Naval Officer for six years, I was intentional about finding the best resources to…
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Product Marketing Certified: Leadership
Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.
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Strategic Narrative Certified: Masters
Take your product storytelling to the next level. Unlock key strategies and best practices to fuel your product’s growth with a narrative design certification.
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Storytelling Certified: Masters
Learn to tell stories that sell. Craft compelling brand narratives with our Storytelling Certified: Masters course.
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Go-to-Market Certified: Masters
Unlock your path to successful launches with our Go-to-Market Certified course. Uncover GTM strategies specifically designed for the needs of PMMs.
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Metrics Certified: Masters
Transform product marketing metrics into a powerful tool for success. Acquire the skills to drive growth and prove strategic value.
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B2C Product Marketing Certified: Core
Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond, with PMA’s B2C Certified: Core.
JPP Marketing LLC
