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Nominate now: Your 2025 product marketing influencer
The search is on for the brightest stars in the product marketing galaxy! We know there are talented PMMs who shine bright with innovative ideas…
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When growth backfires: Managing product-market fit drift in fast scaling companies
For a fast-growing company, there are many highs (and lows) to navigate, and the path to scalability is full of milestones for product, revenue, adoption,…
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Adapt or fall behind: How to stay ahead of change as a PMM leader
What if the only constant in your career is change itself? Some people seem to embrace it with ease, while others dig in their heels.…
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The rise of product marketing in the UAE [Video]
![The rise of product marketing in the UAE [Video]](https://jppmktg.com/wp-content/uploads/2025/09/tasneem-taherali-IC4WU6-scaled.png)
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Not all features are created equal: Using the Kano Model in your messaging
Picture this: You’re at a restaurant, and the waiter proudly announces that their kitchen uses clean water and fresh ingredients. You’d probably think, “Well, obviously.…
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Case study outline template
Case studies are gold when it comes to showing off your product’s real-world impact. They offer proof that what you’re building actually solves problems –…
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Thinking about a product marketing role in health tech? Here’s what you need to know.
The B2B healthcare space can be pretty complex, but it’s also full of exciting opportunities for innovation and cutting-edge tech advancements. In 2024 alone, health…
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Product Marketing Leadership Accelerator
Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.
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Why your product needs a narrative: A practical guide to the Product Narrative Canvas
After working on thousands of products, I’ve learned something simple but consistent: features rarely win on their own. Products succeed when teams can answer three…
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How Aircall aligns PMM and sales enablement for revenue impact
Let us paint you a picture that might feel a little too familiar. You’ve just launched an amazing new feature. Your product team is thrilled.…
JPP Marketing LLC
