Welcome to the Product Marketing Awards 2025 🥳
This year marks the 6th anniversary of our prestigious celebration, recognizing the pinnacle of product marketing innovation and talent.Â
It’s time to shine a spotlight on the brilliant minds shaping our industry. Who are the trailblazers, the game-changers, the visionaries in product marketing that deserve recognition? We want to hear from you!
Nominations are now open, and we’re eagerly awaiting your submissions. Whether it’s a groundbreaking campaign, an exceptional individual, or a team that’s redefining excellence, we want to know who’s pushing the boundaries of marketing in 2025.
Wanna nominate your kick-ass team? Go ahead! Wanna pat yourself on the back? Knock yourself out! We’ve got a whole bunch of exciting categories to choose from:
The Product Marketing Alliance will be awardingÂ
- Product Marketing Leader of the Year
- Product Marketing Rising Star
- Product Marketing Team of the YearÂ
- Win/Loss Program of the Year
- Product Launch of the Year
Key dates
đź’Ś Submission deadline: October 24, 2025 (midnight GMT)
🌟 Shortlists announced: November 5, 2025
đź“Ł Polling round: November 5-November 14, 2025
🏆 Winners announced: Week of December 1, 2025
2025 award categories
The Product Marketing Alliance is rewarding:Â
Product Marketing Leader of the Year
Let’s be real – amazing product marketing leaders are hard to come by. It takes serious skills to step up, take the reins of a team, and deliver results day in and day out.
This award shouts out the product marketing pro who crushed it leading their squad in 2025.Â
Know someone who fits the bill? Don’t keep them to yourself – nominate that legendary leader for this award!
Product Marketing Rising Star
If you or someone you know is taking the product marketing world by storm then this is the category for you. We’re looking for product marketers who are crushing their goals, bursting with passion, and having a positive impact on their product, team, and company.Â
Know of one? Tell us about them.
Product Marketing Team of the YearÂ
Got a product marketing crew that’s straight up killing it? A team of PMM all-stars that continues to raise the bar and deliver the goods? Well, it’s high time they got the props they deserve.
Give that A-team of rockstar marketers a shout-out and nominate them for some well-earned time in the spotlight.
Win/Loss Program of the Year
Every great product marketer knows that insights = impact. This award spotlights the teams who’ve turned win/loss analysis into a powerhouse program – fueling smarter decisions, sharper strategies, and serious business results.
Know a PMM (or team) that cracked the code on customer intel? Nominate them and give their hard work the recognition it deserves.
Product Launch of the Year
Celebrating the visionary who turned an idea into impact! This award honors the individual who led a product launch with strategy, creativity, and drive – overcoming challenges, rallying teams, and delivering results that matter.
The judging criteria
We’re looking for exceptional candidates who exemplify excellence in product marketing. The ideal recipients of these prestigious awards will demonstrate:
- Leadership and innovation across the marketing spectrum, including but not limited to product marketing, competitive intelligence, developer marketing, AI innovation, and C-suite executives who are driving positive change in the industry.
- Tangible results and measurable impact. We want to see hard data showcasing achievements such as revenue growth, increased deal closure rates, enhanced lead generation, improved processes, or successful team empowerment initiatives.
- Peer recognition and endorsements. Compelling testimonials from colleagues that highlight the nominee’s outstanding qualities and contributions will significantly strengthen their candidacy.
- Unique qualities or achievements that set the nominee apart from their peers and demonstrate their exceptional value to the field of product marketing.
We encourage you to provide comprehensive details that paint a vivid picture of why you or your nominee deserves this recognition. The more compelling evidence you can provide, the stronger the application will be.
Community Awards – Terms & FAQs
What makes a strong nomination?
Nominations with clear, data-driven reasoning and concrete examples are more likely to stand out.
Does length matter?
Quality matters more than word count. A concise, well-evidenced nomination is more effective than a long one.
How are nominations judged?
Our internal panel of experts carefully reviews every submission. They take a fair, balanced, and comprehensive look at all entries before deciding on a shortlist and winners.
Can I nominate more than once?
Yes! You may submit multiple nominations if you’d like to highlight different work, or encourage colleagues and peers to support your nomination.
Who can submit a nomination?
The short answer is, well – anyone! You can either self-nominate or have someone else to nominate you/your team.
What happens after I submit?
Once nominations close you’ll get a confirmation confirming we’re received your nomination. After the close date, our judging panel will review submissions, publish the shortlist, and announce the overall winners during the awards live broadcast listed above.
Is there a deadline?
Yes, ensure you are submitting your nomination between the dates listed above. Late nominations will not be considered.