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PMA Platform Tours
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A 5-step guide to influencing without direct authority
Disclaimer: The opinions expressed here are my own and don’t reflect the views of Dynatrace. PMMs sit at the intersection of many different departments and…
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Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert buyers. But AI has entered the chat,…
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Product Marketing Summit | Berlin 2025
Catch up on all sessions from Product Marketing Summit Berlin including insights from Twilio, Personio, Basis Technologies and more.
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Customer retention metrics framework
Measuring customer retention is about more than just counting how many folks stick around – it’s about understanding why they stay, why they leave, and…
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Demos as discovery tools: Using real-time insights to refine segmentation and ICPs
Product marketers are always looking for new ways to sharpen their positioning, refine their messaging, and make sure every word truly resonates. We run customer…
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The post-launch playbook: Turning launch momentum into sustainable growth
Have you ever launched a product that seemed like an instant success – early sign-ups, excited users, and plenty of buzz – but then, just…
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Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey
Despite having more customer data than ever before, many companies still struggle to answer the most basic questions: Why do we win business? Why do…
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Creating stronger impact with sales – How product marketing creates revenue-driving narratives
Paul Heaton discusses the critical relationship between sales and product marketing, emphasizing the need for effective communication and alignment. He reflects on his experiences at…
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Consistency at scale: overcoming market fragmentation in global GTM
Global go-to-market (GTM) strategies sound impressive on paper. But anyone who has lived there knows the reality: it’s messy. Different languages, cultural contexts, sales practices,…
JPP Marketing LLC
